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BRAND TONE & ALIGNMENT

Before we touch code, we define how your assistant should sound, what it should prioritise, and how it should respond.

This includes tone of voice, product positioning, brand vocabulary, and specific questions customers are likely to ask.

The goal? Make it feel like they’re talking to your best salesperson - not a bot.

CLAUDE SETUP & API INTEGRATION

If you already have a Claude API key, we’ll securely connect it. If not, we’ll guide you through creating one - or use our own and include usage in your monthly retainer.

We then deploy the assistant using Shopify’s latest Storefront MCP framework, making it fast, reliable, and fully native.

PROMPT ARCHITECTURE & AGENT TRAINING

This step includes writing system-level instructions and fine-tuning how the agent handles product questions, brand values, FAQs, tone calibration, and purchase decision logic.

We train it not just to answer - but to guide toward conversion.

KNOWLEDGE BASE OPTIMISATION

We optimise your Shopify Knowledge Base to improve how your store appears in AI-generated answers across tools like ChatGPT and Perplexity.

By structuring your FAQs clearly and aligning them with product search intent, we help AI models surface your brand when shoppers ask for recommendations - even outside your store.

STYLING & UI INTEGRATION

Using Shopify app embed functionality, we integrate the chat bubble seamlessly into your layout - positioning it for conversion and mobile-first usability.

We style the UI to match your fonts, colours, and overall vibe.

LAUNCH & OPTIMISATION

Once live, we observe how the assistant is used - what questions get asked, where it drops off, and how it influences conversions.

We adjust prompts, improve tone, and tweak behaviour in the first few weeks post-launch to optimise impact.

Frequently Asked Questions

01

Yes, we are are an accredited Shopify partner and are experts at what we do.

02

Yes! We specialise in working with new & growing brands that want conversion design built into their stores.

03

Yes, we build our websites from the ground up with conversions in mind.

04

We optimise meta tags (titles, descriptions) and headings (H1, H2) with relevant keywords, ensuring fast loading times and mobile responsiveness.

05

We recommend reaching out at least 2-4 weeks in advance of your ideal start date as we only work with a limited number of clients at a time.

06

We require your branding, imagery, and content.

07

We use a custom client portal for project management and its integrated messenger for communication.

08

To reserve your project in the calendar, a 30% non-refundable deposit is required at the time of booking. This secures your slot and allows planning to begin. The remaining 70% is due upon project completion, before the final website handover.

09

We offer a seven-day hypercare period post-launch and a 30-day warranty on all website builds, subject to our T&Cs.

10

We offer two main services: a CRO Mini Makeover to identify and fix conversion leaks with high-impact UX upgrades, and a Full CRO Website Build that includes strategy, competitor analysis, and a custom Shopify redesign built to convert.

11

The CRO Mini Makeover costs £695 and includes a full site audit, competitor benchmarking, and 3–5 conversion-focused UX improvements to boost performance quickly.

12

The Full CRO Website Build costs £1,795 and includes conversion strategy, competitor analysis, wireframes, and a custom high-performing Shopify design tailored to your brand.

13

Yes - we can install and style a Claude-powered AI agent on your store. It’s trained to match your tone, answer customer questions, and even guide shoppers toward conversions.

14

This isn’t a script-based bot. It’s a brand-trained assistant powered by Claude, designed to help reduce drop-off, increase AOV, and act as a real-time conversion tool - not just a help desk.

15

The AI assistant is not included in our Mini CRO Makeover or Full CRO Build. Installation prices start from £695 and require a monthly retainer based on your store's traffic to cover Claude API usage and ongoing prompt tuning. Please book a call to discuss your AI Assistant further.