Smarter Strategy for Growing Shopify Brands.
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Audit, Analyse, and Reverse Engineer
We deep-dive your store to uncover what’s working, what’s not, and where you’re leaving money on the table. From layout to AI agent behaviour, we reverse-engineer high performers to fuel your growth.
Data-Driven Design
We don’t guess. Every decision we make - from product page hierarchy to assistant prompts - is rooted in user behavior, CRO principles, and conversion psychology.
Conversion-Optimised Builds
We build with scale in mind. That means lightning-fast sites, persuasive layouts, and now, AI chat assistants that engage, guide, and convert - automatically.

"I'm blown away by the results Matt and the team at SplitLogic have provided."
★★★★★ 5/5
SplitLogic worked with bakery & confectionary store Utter Indulgence to help skyrocket their sales.
Having found success on TikTok shop, Utter Indulgence were keen to start pushing traffic to their own Shopify website.
SplitLogic designed & built a custom Conversion Optimised Shopify store that helped take there business to the next level.
Frequently Asked Questions
Yes, we are are an accredited Shopify partner and are experts at what we do.
Yes! We specialise in working with new & growing brands that want conversion design built into their stores.
Yes, we build our websites from the ground up with conversions in mind.
We optimise meta tags (titles, descriptions) and headings (H1, H2) with relevant keywords, ensuring fast loading times and mobile responsiveness.
We recommend reaching out at least 2-4 weeks in advance of your ideal start date as we only work with a limited number of clients at a time.
We require your branding, imagery, and content.
We use a custom client portal for project management and its integrated messenger for communication.
To reserve your project in the calendar, a 30% non-refundable deposit is required at the time of booking. This secures your slot and allows planning to begin. The remaining 70% is due upon project completion, before the final website handover.
We offer a seven-day hypercare period post-launch and a 30-day warranty on all website builds, subject to our T&Cs.
We offer two main services: a CRO Mini Makeover to identify and fix conversion leaks with high-impact UX upgrades, and a Full CRO Website Build that includes strategy, competitor analysis, and a custom Shopify redesign built to convert.
The CRO Mini Makeover costs £695 and includes a full site audit, competitor benchmarking, and 3–5 conversion-focused UX improvements to boost performance quickly.
The Full CRO Website Build costs £1,795 and includes conversion strategy, competitor analysis, wireframes, and a custom high-performing Shopify design tailored to your brand.
Yes - we can install and style a Claude-powered AI agent on your store. It’s trained to match your tone, answer customer questions, and even guide shoppers toward conversions.
This isn’t a script-based bot. It’s a brand-trained assistant powered by Claude, designed to help reduce drop-off, increase AOV, and act as a real-time conversion tool - not just a help desk.
The AI assistant is not included in our Mini CRO Makeover or Full CRO Build. Installation prices start from £695 and require a monthly retainer based on your store's traffic to cover Claude API usage and ongoing prompt tuning. Please book a call to discuss your AI Assistant further.
Ready to Build a Smarter Shopify Store?
Modern eCommerce demands more than just design. We build intelligent stores that engage, convert, and scale - from day one.